There is no reason to hire an SEO company or SEO service when you can do it yourself and save a bundle.
Everyone wants their website to bring them in the sales so they can get paid, grow their businesses and become a legend in their industry.
However, SEO is not that easy, because if it was you would be too busy counting your money to read this.
So, how do you get your website ranking up at the top of the SERP’s (Search Engine Results Pages)?
That’s the million dollar question. The reason so few do it, is that it’s a skill you have to acquire just like copywriting or building a website or anything else related to Internet Marketing.
One thing to keep in mind. The tips we are about to share below are not magic bullets. You most likely won’t rank your website in a week and be making a bazillion dollars overnight. SEO is a long term process that can pay huge dividends in the end. But, it has to be done right.
7 Great SEO Tips To Help Rank Your Website
- Searcher Experience: Let’s get something straight right off the bat. Google doesn’t give a rip about your website or you as a marketer.
They only care about their real customer, the searcher.
You might think that their customers are website owners or people paying them for PPC ads etc. Well, that’s not true at all. If it was, they wouldn’t slap their customers without even so much as a kiss first. But they have slapped thousands of website owners and PPC advertisers.
The reason Google’s customers are the searchers is that, they know, if they have enough searchers wanting to buy stuff that marketers will fall all over themselves to get their offers in front of all those eyeballs with wallets (searchers).
Look at it this way. Google wants the searcher to have the best experience possible so the searchers like Google and continue searching. Google knows that they have the buyers (the searchers looking to buy stuff). They know that marketers will pay per click to get those people to go to their site.
They also know that you, the SEO marketer will bust your butt to get your site to the top of the SERP’s so you can get all that juicy free traffic.
So, how does this help you with your SEO?
Easy, the first step of SEO is not getting backlinks or even tags, it’s ensuring you have the best experience for the web searcher on your site.
Google will reward you because your bounce rate is very low, you’re getting a lot of social shares, sharing by email and natural backlinks.
The searcher will reward you because they stayed on your page or site longer, got on your list, shared it with others and bought your product.
It’s a win, win for everyone.
How do you give the web searcher the best experience?
A). You think about your content before you write it. You ask yourself a couple of questions. 1. Does this solve a problem, inform or provide value to the web searcher. 2. Would I find this valuable if I read it.
B). To best accomplish point A above you should find the problems that are challenging the people in your niche and solve them for those people.
A few easy ways to do this are to go to forums in your niche and see what everyone is complaining about, what problems are they having or what are their main concerns.
You can go to the questions and answers sites like Yahoo Answers, Quora and others. Look at the questions people are asking over and over. Or find ones with the most replies and views and you’ll know you have a popular topic.
Then, solve those peoples’ problems and write about it on your site.
You might say, wait a minute here, not so fast. I own a Pizza delivery service, or I’m a baker or an automotive shop, a law firm or an internet marketer. How can this help me?
Not a problem! Yes, I said not a problem!
I’ll give you a quick example for each of the above businesses so that it will activate your thinking cap to come up with the ideas that best suit your business.
You see, it doesn’t matter what kind of a business you have. Use the examples below and apply them to your business.
The SEO Content Solution For The Pizza Delivery Place: When you go to sports forums and search under pizza you’re going to read all kinds of stories about how the pizza took over an hour, or it was delivered upside down so they took a picture of it etc.
Bingo, you now know what ticks your market off. So, change those things in your business and write about them on your site. Tell, how you listened to what people complained about that other Pizzas places were doing and then you made sure you don’t do those things because you love your customers and listen to them.
You then give them the top 5 or 10 things they can do while ordering to cut down on Pizza delivery problems. In this way, you’re training your customers to do what you want them to do in the first place.
You’ve just told them they matter, you listened to them and you fixed it all while providing valuable content in the form of the tips. Those tips also help you because now they make less errors and do it how you want them too.
The SEO Content Solution For The Bakery: Here you can simply go to Yelp and other review sites and look at what people are complaining about for all the bakeries across the U.S.
So, you write about how you’ll never be out of your top 3, 5 or 10 sellers, even if it’s seconds before closing. And, if you do run out, you’ll give them 2 loaves for the price of one next time they come in. To track it, you give them a special card that they have to bring back to get the deal.
On the same page you write the top 5 or 10 tips to keeping bread bakery fresh for days, or something similar.
The customer loves it, you smooth over the fact that you were out of stock and you get them coming back. Plus you provided useful information that they will want to share on social media.
The SEO Content Solution For The Automotive Shop: You go to automotive forums and look at all the complaints, then go to Yelp and look there too.
One of the top complaints is that they don’t trust you. So, you tell them that you will show them the new part installed and the old broken or worn part before you throw it away.
Or, if you find there is another complaint that’s more prevalent then you write about that. You then write the top 5 or 10 maintenance tips to have your car go for 300 thousand miles or something similar.
You’ve shown them you’re not like the others, you’ve established the bridge for them to come in and see if you do these things and if you do, then they’ll trust you. Plus, you’ve provided valuable content that they will want to share.
The SEO Content Solution For The Law Firm: Here you can go to forums and Yelp style review sites as well.
So, you write the top 5 or 10 ways you can find a lawyer you can trust and pepper that content with real testimonials of people saying they like you, they trust you and you won their case.
In your instance you’ll need the social proof to get people over that hump. But, once you do, you’ll see a different attitude from your clients as they walk through the door after reading that page.
The SEO Content Solution For The Internet Marketer: You can go on IM (Internet Marketing) forums and you’re going to see the same thing over and over.
People paid a few dollars to buy a course and they didn’t make a million dollars overnight, so now they are ticked off about it.
Write an article on the top 5 or 10 ways to choose the best IM business for yourself and how to tell if it should make you money or not before you buy.
Don’t attempt to sell them anything. Just get them on your list by offering it at the bottom of the page and maybe in the side bar as well.
You’ve provided real value, you’ve established yourself as someone who will really help them and you’ve begun to build your trust based relationship with them.
The Next SEO Tip Is:
- Write To The People Not The Search Engines: This is very simple but so many forget to do this it’s Nuts.
People get very keyword crazy and think that they have to keyword stuff to get the on page SEO in there that they forget they are writing to people.
Yes, make sure you get your keyword in there with at least one to two percent usage, but other than that write to your audience.
The reason why is that; Google values all of the LSI (Latent Semantic Indexing) keywords as well. The LSI keywords are basically all the other words that support your keywords. If you’re talking about SEO, then Google knows you’re going to talk about backlinks, or search engine rankings, tags, keyword density, content length and more. So, it used those words around your keywords to determine what you’re talking about. When it sees them, it knows that you’re referring to SEO and knows to rank you for those keywords.
When you write for people they interact with your page just as you most likely will do here. They share it on social media because it’s great content, they email the link to their friends and colleges. Then, they also get on your list because they know if you wrote this great content that you’ll write more and they don’t want to miss any of it. They want those email notifications that you just posted more content because it’s valuable to them.
So, use your keywords naturally, don’t stuff them in there and be sure to write to the people. Give them great content that’s truly valuable and they will feel compelled to share it.
- Tell Don’t Sell: This is going to be short and sweet but it needs to be said. When you’re blogging, don’t worry about selling. Tell them the answers to their solutions so that they can go out and get results, provide insanely valuable content and they will buy from you because they like you and trust you.
You can give them a link to your home page at the bottom of an article which will be the face of your company. But, reserve your blogging for providing value.
Now, that being said. If you are doing a real, legitimate product review then that’s a little different. You can do those once in a while. But you really just want to help you reader to solve their problems by providing the valuable solutions to them.
- On Page SEO: These are a few of the things that you take into consideration when you’re building your page.
Next, the first 64 characters of your page are what’s displayed as the click through link in the SERP’s.
B). Meta Description: These 160 characters should be designed to tell the searcher what your page is about. This is literally what people see, that makes them decide to click or not to click.
It’s well known that Google rewards sites that get lots of clicks with even better rankings. So, optimizing this area is a must for top SERP’s positions.
Be short and to the point, tell them exactly what to expect in a non sales tone that still compels them to want to read more.
C). Your H1 Tag: This is the header of the page and so needs to describe it concisely. You only get one H1 tag per page so make it count.
D). Alt Tags: These are basically your image tags. These are the descriptions that pop up when someone mouse’s over an image. So, you should use a variation of the keyword that describes that image and the image file name which should be or contain the images main keyword.
- Make A YouTube Video: Each time that you make a new post to your site be sure and take one or a few of the top points of the post and create a YouTube video using those points.
The reasons you want to do this are;
A). Have you ever seen a YouTube video with no views? No, well, neither have we. So, you’ll get long term traffic from this which is more than enough of a reason all by itself.
B). Google owns YouTube and backlinks from YouTube get seen by Google almost instantly which can help with indexing the page rather quickly. This is a decent backlink to your page to also get that process started.
C). It also helps to begin establishing you as an authority in your niche. People associate with people. So, them being able to see or hear you lets them know you’re a real person and they now have someone to identify with.
- Backlinks: Backlinks are basically the mother of all SEO tactics.
You don’t ever want to buy backlinks, ever! Because Google WILL find out and they will penalize your site. You may think you’re slick and can outsmart them. But, Google owns their search engine. They have amazing algorithms with massive computers designed to do one thing, catch cheaters. Don’t do it, it’s NOT worth it.
The best backlinks are going to come from sites in your niche that are in good standing.
One of the best ways to get these backlinks is to reach out to the other sites in your niche and ask them for a link or offer to guest post for them.
Guest posting is simple. You write a piece of stellar content, they put it on their site and link back to you.
To find sites to guest post on just email them and ask if you can. Many will say yes.
Backlinks from sites that are already in the top 3 pages or so of the SERP’s are great because you know Google trusts them or they wouldn’t rank them that high.
- Social Media: To get great traffic back to your post, get social signals and have the opportunity for it to go viral be sure and post to social media.
Depending upon your niche you can post on Facebook, Stumble Upon, Twitter, Google Plus, Twitter, Snap Chat, Pinterest, Linked In and more.
Write truly valuable content for your site, let it get indexed and them post it to your preferred social media outlets.
These are good backlinks to your site, they show Google social signals, they help drive traffic and have the potential to go viral.
If you have new social media sites don’t expect great results overnight. It will take a bit of consistent posting to attract your audience. But, it’s definitely worth it in the long run.
SEO Is Easy Enough To Do On Your Own
Follow the above tips and you’ll have really good SEO going both on page and off page as well.
There really is no reason to hire an SEO service or SEO company unless you want to save your time for other tasks. However, after reading the above you can clearly see it’s easy enough to do SEO on your own.